![]() Under what I call the “constant companion model,” we now see our smartphones as always-on portals to information. ![]() Here is something for editors and publishers to think about: The minimalist vision for the iPhone he offered in 2007 is unrecognizable today - and that’s a shame. He simply wanted to take experiences we already found important and make them better. He didn’t seek to radically change the rhythm of users’ daily lives. Jobs seemed to understand the iPhone as something that would help us with a small number of activities - listening to music, placing calls, generating directions. Steve Jobs’ vision: a minimalist, functional use of the iPhone Now this fascinating pieceby Cal Newport ,an associate professor of computer science at Georgetown and the author of the forthcoming book “ Digital Minimalism: Choosing a Focused Life in a Noisy World.” ,argues that when Steve Jobs introduced the iPhone in 2007 he wanted his invention to help us navigate life, but not to have it controlled by it. I am far from the millennial crowd and, at 71, I clocked myself coming to the iPhone 77 times on a Wednesday not too long ago. The millennials are said to go to their phone an average of 114 times a day. The iPhone the mirror into which we look every waking hour-and as soon as we open our eyes. There is an app for every need, including your favorite pizza delivery service. Why look at the big screen signaling changes of gates or delays on our flight. The world is reduced to the smallest screen of all for many of us. ![]() The iPhone as constant companion model does not hide. Don’t mention all the Disney princesses line up on the floor of her room. My cousin and I were having a conversation only two days ago about the impact and influence that iPhones have in the lives of our youngest grandkids -not to mention the older ones! Take a look at my teenage grandkids here on a sunny day at the beach in Florida.īut, back to my cousin: She was telling me how she can’t never find her phone since her two-year-old granddaughter takes it from her and goes into her playroom to use it, to tap into apps, to talk to imaginary characters she sees on the phone, and, overall, to enjoy her favorite toy.
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